![]() ![]() Last year, the company unveiled new features to facilitate shopping on the site, as the platform pushes to become an e-commerce hub. Beyond opening up a new revenue stream for e-commerce stores, visual search could. Pinterest sees itself as being positioned at the crossroads of social networking and online search, with users consulting it when seeking out products or services. The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Simply take a photo and Pinterest will return a set of search results. There are well over 50 different styles of sunglasses for men available on the market today. Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel. Lens is a feature built into the Pinterest app that allows users to search for a specific item by taking a picture of it. Pinterest said that it has more than 150 million users, with some 80 million of its "active Pinners" not from the US. This lets you search for pins using the camera on your phone or tablet. Pinterest also introduced a "shop the look" feature that lets people tap on circles on items in pictures, such as clothing or furniture, to explore or shop.Īn Instant Ideas feature lets people tap on a circle in the bottom corner of a "pin" will also lead to search results focused on similar ideas or concepts. The Pinterest app for iPhone and Android has been updated with a new feature called Pinterest Lens. For example, taking a picture of a clock might get search results that include it as part of room decor. ![]() Lens search results also displaying ways they might be used. "We've developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do."
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